Whether famous brands or no-names, there are lots of companies out there for fishing that produce everything you can think of in the branch from rods and hooks to fishing lures. Heddon and Rapala are two names with tradition in this business. And the history of the Rapala company is told by some of the oldest items they produce such as the Rapala fishing lures. The lure production was initiated some 60 years ago. The products are clearly crafted from experience and the company's track record and current unique distribution network, brand portfolio and manufacturing brand gives it a great position for further growth.

Rapala fishing lures came from Finland, originally. Lauri Rapala, the one who founded the business, was born in Finland in 1905 in a poor family, later in life making a buck by working on farms and Fishing. As the saying goes 'Necessity is the mother of invention', so did Rapala decide to improve his fishing productivity, by developing a better lure. The prototype for Rapala fishing lures saw daylight in 1936 in the form of a carved lure that caused an off-center and wobbled in the water. This initial model is still the basis for a lot of the Rapala fishing lures.

Lauri Rapala's business had blossomed just before World War II. After the war Rapala revived his small lure making enterprise. Lauri Rapala made the fishing lures himself at first, but in time, the craft was also learned by some other family members. Since the very first days of the company, high emphasis was put on testing, and all the Rapala fishing lures still have to go through a rigorous quality checking process.

After the Olympic Games in Helsinki in 1952, foreign visitors were among the first who took Rapala fishing lures beyond the country's borders to other countries. From this moment, exports started, first toSweden and Norway and then to the USA. In 1957 the business got formalized and the Rapala and Sons / Rapala-Uistin company was established. Further business exposure was achieved with the publication of a complex article in the pages of Life Magazine in 1962. It was perhaps because the same magazine issue wrote about Marlyn Monroe's death that Rapala fishing lures increased their popularity in America, even if the quality of the products contributed most to the market impression.

After the success in the States, Rapala went international, copies having been made after their products. The company has defended itself against these copies both by taking legal actions and, more importantly, by continuing the production of consistent high quality equipment that has always made the difference between the original products and the copies.

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